The podcast where DTC founders stop pretending everything is fine
The podcast where DTC founders stop pretending everything is fine
The podcast where DTC founders stop pretending everything is fine
Every week a DTC founder sits down and says the things they've never said. Proven strategies, ugly numbers, lessons that cost them money so you don't have to.
Every week a DTC founder sits down and says the things they've never said. Proven strategies, ugly numbers, lessons that cost them money so you don't have to.
THE PROBLEM
The internet has no shortage of marketing advice, it has a shortage of honest ones
The internet has no shortage of marketing advice, it has a shortage of honest ones
One size fits
none
Frameworks built for a $10M Shopify brand mean nothing when you're still figuring out your first profitable ad set.
There's no context
for your stage
You don't need a masterclass. You need what worked for someone who was exactly where you are six months ago.
The real talk lives in private group chats
The real numbers, the campaign that flopped, the channel that almost got ditched before it became their biggest one.
THE SOLUTION
The couch where real marketing gets talked about
Straight from the gut
The influencer campaign that burned the budget. The hero product that got returned in bulk. The Black Friday that didn't go as planned. That's what we talk about here.
When It
All Goes Wrong
The Shopify store that flatlined after a great launch. The Meta ads that stopped working overnight. The month CAC doubled and they still had to find a way through.
Strategies You Can Steal
Not a boardroom framework. Real acquisition plays, retention moves and content strategies from founders who tested them with their own money on their own brands.
THE SOLUTION
The couch where real marketing gets talked about
Straight from the gut
The influencer campaign that burned the budget. The hero product that got returned in bulk. The Black Friday that didn't go as planned. That's what we talk about here.
When It
All Goes Wrong
The Shopify store that flatlined after a great launch. The Meta ads that stopped working overnight. The month CAC doubled and they still had to find a way through.
Strategies You Can Steal
Not a boardroom framework. Real acquisition plays, retention moves and content strategies from founders who tested them with their own money on their own brands.
Every episode covers the stuff nobody puts in their newsletter
Every episode covers the stuff nobody puts in their newsletter
Consider this the group chat you actually wanted to be in
Consider this the group chat you actually wanted to be in
🗺️
GTM Strategies
GTM Strategies
💸
Honest Failure Stories
Honest Failure Stories
📣
What Channels Actually Work
What Channels Actually Work
🧠
Founder Mindset
Founder Mindset
🏗️
Brand Building
Brand Building
⚔️
Organic vs Paid Breakdowns
Organic vs Paid Breakdowns
🔁
Retention Plays
Retention Plays
🚀
Launch Lessons
Launch Lessons
DTC founders hang out every Sunday
Pull up a seat with a coffee ☕
DTC founders hang out every Sunday
Pull up a seat with a coffee ☕
How to Scale Your Ad Campaigns Without Breaking the Bank
How Lavia Water Is Building a Premium Water Brand in 2025 | Vedant Chauhan
How NoMore Is Building an Upcycled Products Brand | Praveen Premkuma
You've built something worth talking about. Most founders just never figure out how to say it.
You've built something worth talking about. Most founders just never figure out how to say it.
More than twenty founders have sat on this couch. And the ones building real momentum outside their business all have one thing in common. They show up consistently, they tell their story well, and people follow them before they even launch anything new.
More than twenty founders have sat on this couch. And the ones building real momentum outside their business all have one thing in common. They show up consistently, they tell their story well, and people follow them before they even launch anything new.
01
Content Strategy
We figure out your angle, your audience and what you should be posting about. So you stop guessing and start showing up with a point of view.
We figure out your angle, your audience and what you should be posting about. So you stop guessing and start showing up with a point of view.
02
Scripting & Storytelling
You've lived the story. We turn it into content that makes people stop, watch and follow. No cringe scripts, just you but sharper.
You've lived the story. We turn it into content that makes people stop, watch and follow. No cringe scripts, just you but sharper.
03
Short Form Videoshoot
You show up on camera. We handle everything else. Filming, editing, captions, the whole thing. Done for you, end to end.
04
Social Media Management
We post consistently, reply to comments and keep your presence alive while you focus on running your brand. Sounds like you, never like a corporate account.
Why working with Sensei hits different from every other agency
Five years inside the Shopify ecosystem working with apps and brands at every stage. Conversations with more than 100 DTC founders. In the trenches since 2019 watching brands get built from scratch, survive Covid and come out the other side stronger.
Sensei has hosted founders who made it to Shark Tank, worked alongside brands that went from zero to something real, and understands what it actually takes to build a founder presence in 2026.
Why working with Sensei hits different from every other agency
Five years inside the Shopify ecosystem working with apps and brands at every stage. Conversations with more than 100 DTC founders. In the trenches since 2019 watching brands get built from scratch, survive Covid and come out the other side stronger.
Sensei has hosted founders who made it to Shark Tank, worked alongside brands that went from zero to something real, and understands what it actually takes to build a founder presence in 2026.
Why working with Sensei hits different from every other agency
Five years inside the Shopify ecosystem working with apps and brands at every stage. Conversations with more than 100 DTC founders. In the trenches since 2019 watching brands get built from scratch, survive Covid and come out the other side stronger.
Sensei has hosted founders who made it to Shark Tank, worked alongside brands that went from zero to something real, and understands what it actually takes to build a founder presence in 2026.
Things founders ask before getting on the couch
How does the podcast work?
Simple. You apply, we review your story and if it's a good fit we confirm over email. Before the recording we send you a few alignment questions so you know what to expect and come prepared. We record online, edit everything and distribute across all platforms. You just show up and talk.
Who can come on the show?
DTC founders, ecommerce brand builders, marketers who have worked closely with brands, Shopify app founders and agency owners who work in the DTC space. If your work lives inside ecommerce and you have a real story to tell, you belong on this couch.
Do I need to prepare a lot?
Not at all. We send you the alignment questions beforehand so there are no surprises. But this is a conversation, not an interview. The best episodes happen when guests stop preparing and just talk.
What will we actually talk about?
Your marketing journey. What worked, what didn't, what you wish someone had told you earlier. We stay in the marketing lane the whole time so it stays focused and useful for the audience.
I am not a big name. Does that matter?
Not even a little. Commerce Couch is built for real stories, not big followings. Some of the best episodes have come from founders nobody had heard of yet.
What if I want to sponsor the show?
We are open to it but we are selective. Commerce Couch only works with brands and products that genuinely serve the DTC community. No random software, no off topic deals, nothing that makes our audience roll their eyes. Our audience comes first, always.
Yalla, get me on that couch.
Things founders ask before getting on the couch
How does the podcast work?
Simple. You apply, we review your story and if it's a good fit we confirm over email. Before the recording we send you a few alignment questions so you know what to expect and come prepared. We record online, edit everything and distribute across all platforms. You just show up and talk.
Who can come on the show?
DTC founders, ecommerce brand builders, marketers who have worked closely with brands, Shopify app founders and agency owners who work in the DTC space. If your work lives inside ecommerce and you have a real story to tell, you belong on this couch.
Do I need to prepare a lot?
Not at all. We send you the alignment questions beforehand so there are no surprises. But this is a conversation, not an interview. The best episodes happen when guests stop preparing and just talk.
What will we actually talk about?
Your marketing journey. What worked, what didn't, what you wish someone had told you earlier. We stay in the marketing lane the whole time so it stays focused and useful for the audience.
I am not a big name. Does that matter?
Not even a little. Commerce Couch is built for real stories, not big followings. Some of the best episodes have come from founders nobody had heard of yet.
What if I want to sponsor the show?
We are open to it but we are selective. Commerce Couch only works with brands and products that genuinely serve the DTC community. No random software, no off topic deals, nothing that makes our audience roll their eyes. Our audience comes first, always.
Yalla, get me on that couch.
Things founders ask before getting on the couch
How does the podcast work?
Simple. You apply, we review your story and if it's a good fit we confirm over email. Before the recording we send you a few alignment questions so you know what to expect and come prepared. We record online, edit everything and distribute across all platforms. You just show up and talk.
Who can come on the show?
DTC founders, ecommerce brand builders, marketers who have worked closely with brands, Shopify app founders and agency owners who work in the DTC space. If your work lives inside ecommerce and you have a real story to tell, you belong on this couch.
Do I need to prepare a lot?
Not at all. We send you the alignment questions beforehand so there are no surprises. But this is a conversation, not an interview. The best episodes happen when guests stop preparing and just talk.
What will we actually talk about?
Your marketing journey. What worked, what didn't, what you wish someone had told you earlier. We stay in the marketing lane the whole time so it stays focused and useful for the audience.
I am not a big name. Does that matter?
Not even a little. Commerce Couch is built for real stories, not big followings. Some of the best episodes have come from founders nobody had heard of yet.
What if I want to sponsor the show?
We are open to it but we are selective. Commerce Couch only works with brands and products that genuinely serve the DTC community. No random software, no off topic deals, nothing that makes our audience roll their eyes. Our audience comes first, always.