The Conversations
Every Middle East Consumer Brand Founder Needs
The Conversations Every Middle East Consumer Brand Founder Needs
Practical conversations with founders, operators and investors building consumer brands across the GCC. From branding and product to retention, growth and operations.
Practical conversations with founders, operators and investors building consumer brands across the GCC. From branding and product to retention, growth and operations.
Why Commerce Couch
The brands everyone admires rarely explain how they were built
The brands everyone admires rarely explain how they were built
Founders tell the parts usually left out
The failed launches, pricing mistakes, hiring lessons and moments that shaped the company.
We ask better
questions
The conversations go beyond "How did you start?" into the decisions that actually changed the business.
Learn something
worth applying
Ideas, frameworks and perspectives you can apply to your own brand tomorrow.
Founders on the Couch
Founders on the Couch
The Stuff We Actually Talk About
The Stuff We Actually Talk About
Every episode leaves you with ideas you can apply to your own business
🎯 Brand Positioning
🎯 Brand Positioning
📣 Customer Acquisition
📣 Customer Acquisition
🛠️ Product Development
🛠️ Product Development
🛒 Retail Expansion
🛒 Retail Expansion
🔁 Retention & Loyalty
🔁 Retention & Loyalty
🏭 Manufacturing
🏭 Manufacturing
⚠️ Founder Mistakes
⚠️ Founder Mistakes
🎬 Content That Converts
🎬 Content That Converts
📈 Scaling Operations
📈 Scaling Operations
👥 Community Building
👥 Community Building
Fresh Off the Couch
Grab a coffee. Settle into the conversation ☕
Fresh Off the Couch
Grab a coffee. Settle into the conversation ☕
Turn your brand story into
a growth channel
We help founders show up with a clear point of view, better stories and content that builds trust before the sales conversation starts.
Turn your brand story into
a growth channel
We help founders show up with a clear point of view, better stories and content that builds trust before the sales conversation starts.
Turn your brand story into
a growth channel
We help founders show up with a clear point of view, better stories and content that builds trust before the sales conversation starts.
Things founders ask before getting on the couch
How does the podcast work?
We start with a short prep call to understand your journey and identify the stories worth sharing. The episode is then recorded in-studio in a relaxed, unscripted format.
How is the episode distributed?
Your episode is published on YouTube, Spotify and Apple Podcasts. Throughout the following week, we share clips across Instagram, LinkedIn, YouTube Shorts and TikTok.
Where do we record?
We record all episodes in person at Poddster Studio in Dubai.
Who can come on the show?
Founders, operators and brand builders building consumer brands across the Middle East.
Do I need to prepare a lot?
Not at all. Within 48 hours of confirming your recording slot, we’ll send you the discussion points. There’s no script to memorise, the conversation is relaxed, natural and led by your experience.
What will we actually talk about?
Your journey, the decisions behind the brand, growth, product, marketing, mistakes and the lessons other founders can take away.
What if I want to sponsor the show?
We partner with selected brands that want to reach founders, operators and decision-makers across the Middle East. Get in touch and we’ll share the available options.
Yalla, get me on
that couch
Things founders ask before getting on the couch
How does the podcast work?
We start with a short prep call to understand your journey and identify the stories worth sharing. The episode is then recorded in-studio in a relaxed, unscripted format.
How is the episode distributed?
Your episode is published on YouTube, Spotify and Apple Podcasts. Throughout the following week, we share clips across Instagram, LinkedIn, YouTube Shorts and TikTok.
Where do we record?
We record all episodes in person at Poddster Studio in Dubai.
Who can come on the show?
Founders, operators and brand builders building consumer brands across the Middle East.
Do I need to prepare a lot?
Not at all. Within 48 hours of confirming your recording slot, we’ll send you the discussion points. There’s no script to memorise, the conversation is relaxed, natural and led by your experience.
What will we actually talk about?
Your journey, the decisions behind the brand, growth, product, marketing, mistakes and the lessons other founders can take away.
What if I want to sponsor the show?
We partner with selected brands that want to reach founders, operators and decision-makers across the Middle East. Get in touch and we’ll share the available options.
Yalla, get me on
that couch
Things founders ask before getting on the couch
How does the podcast work?
We start with a short prep call to understand your journey and identify the stories worth sharing. The episode is then recorded in-studio in a relaxed, unscripted format.
How is the episode distributed?
Your episode is published on YouTube, Spotify and Apple Podcasts. Throughout the following week, we share clips across Instagram, LinkedIn, YouTube Shorts and TikTok.
Where do we record?
We record all episodes in person at Poddster Studio in Dubai.
Who can come on the show?
Founders, operators and brand builders building consumer brands across the Middle East.
Do I need to prepare a lot?
Not at all. Within 48 hours of confirming your recording slot, we’ll send you the discussion points. There’s no script to memorise, the conversation is relaxed, natural and led by your experience.
What will we actually talk about?
Your journey, the decisions behind the brand, growth, product, marketing, mistakes and the lessons other founders can take away.
What if I want to sponsor the show?
We partner with selected brands that want to reach founders, operators and decision-makers across the Middle East. Get in touch and we’ll share the available options.
Yalla, get me on
that couch
Join the Middle East’s Community of Consumer Brand Builders
Join the Middle East’s Community of Consumer Brand Builders
Founders, marketers, operators, agencies and everyone helping consumer brands grow.
PUT YOUR BRAND IN THE CONVERSATION
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